The Big Wild
Protect at least half of Canada's public land and water

The Big Wild
What is The Big Wild?
The Big Wild is a brand new wilderness conservation movement founded by CPAWS and Mountain Equipment Coop. The vision of The Big Wild is to protect at least half of Canada's public lands, and to ensure the other half is responsibly managed. Why half? Scientists believe we need at least 50% protection to ensure our ecosystems - and our planet - survive.
Take Action!
- Add your voice to The Big Wild: sign up to the thebigwild.org
- Wear a green shoelace: Get your laces now!
- Dedicate your challenge: Dedicate your next outdoor adventure to wilderness protection. Start your Challenge.
- Join The Big Wild Team: Join a fun volunteer group that promotes The Big Wild through events, presentations and outdoor adventures. Learn more.
- Support a Wilderness Initiative: Take action on a campaign to create new protected areas, like the Athabasca Heartland.
Fast Facts:
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Over 90% of Canada's land is in public hands
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Less than 10% of our land and 1% of our water is protected
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Canada has:
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The largest intact forest area in the world
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20% of the planet's fresh water
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Over 500 endangered species
CPAWS Launches The Big Wild in Northern Alberta:

